Following the first New York edition of the festival in June 2009, Latitudes will produce a further specially-commissioned collaboration with Catalan artist Martí Anson (b. Mataró, 1967). In response to the need to travel to London, Anson has proposed to set up his own company, 'Mataró Chauffeur Service' (in honour of his home city), and drive Latitudes from Barcelona [41º 23’N, 2º 11’E] to London [51°30′29″N 0°7′29″W] and back.
Legally registering his employment as a driver, designing the livery of the single vehicle fleet, his uniform and the journey to Tate Modern and back (including the ferry sailings from Santander–Portsmouth)
all form a part of the project. The gold-trimmed black vehicle’s design
is based on the original look of the yellow-and-black Mataró taxis from
the 1960s, a branding later ‘stolen’ by neighboring Barcelona’s taxi
The car itself will form the basis of Latitudes’ temporary office-encampment in the Tate Modern Turbine Hall, which will be parked up for the weekend alongside a ‘typically Spanish’ picnic scenario of camping chairs, table and parasol. In this setting Latitudes will present ephemera, videos and publications relating to their recent projects.
Following the return journey to Barcelona, a publication designed by ferranElOtro will be produced compiling documentation of the project. Follow the progress of the journey on Latitudes' blog.
'No Soul for Sale' is part of the 10th Anniversary celebrations of Tate Modern and will feature around 70 innovative independent art spaces,
not-for-profit organizations and collectives from Cali, Berlin,
Philadelphia, Hong Kong, Lisbon, New York, Manila, Beijing, Berlin, etc.
Participants will present events alongside each other without
partitions walls, following a do-it-yourself style + info...
Press coverage here
Tate Modern | Bankside | London SE1 9TG | T 020 7887 8888 | Free entrance | MAP
Friday 14th 10.00-midnight; Saturday 15th 10.00-midnight; Sunday 16th 10.00–18.00