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'THE LAST STAR-LEDGER' AVAILABLE NOW! #4 issue of the 10 Latitudes-edited newspapers for 'The Last Newspaper' exhibition, New Museum

'The Last Star-Leger' – Issue #4

Table of contents:

Picture Agent - Our singular picture agency:
Haegue Yang (cover)
Media Habits:
Nicoline van Harskamp
Collin Munn on 'The Last Newspaper's work 'Untitled' (2006) by Dash Snow
Feature: Latitudes on the
'The Last Newspaper's partner organisation StoryCorps & archive interview between journalist Ed Pierce and his grandson Scott Cole
'Rank & File' Ignasi Aballí on his 'Lists' series

The Next Newspaper: Latitudes interview with Nick Mrozowski Creative Director of Portugal's newest newspaper 'i'
1989 Patricia Esquivias on…:
'Dirt Sheet':
Janine Armin's column
100 Years Ago...:
'The Tacoma Times' (Tacoma, Washington) 1903–1949, October 27, 1910.
Weekly cartoon strip: Francesc Ruiz
Advertising department:
Ester Partegàs with Rob McKenzie

Watch this or other issues on Latitudes youtube channel.


Nick Mrozowski during his visit to 'The Last Newspaper' exhibition holding a copy of that days' New York Times. Photo: Latitudes. 


Fresh from putting together a 40-page on-site weekend newspaper for the Society of News Designers conference in Denver – Michigan native Nick Mrozowski, the Creative Director of Portugal's newest newspaper, simply called 'i', stopped by 'The Last Star-Ledger' newsroom.

The Last Star-Ledger:
Tell us about the origins of i [pronounced ‘ee’] – was there a lot of research done into what people wanted from a newspaper in 2009? Was it independently started?

Nick Mrozowski:
The guys who launched the paper are seasoned pros in the Portuguese market. They've been directors of other newspapers so they're well-versed in the economy and business. i was started by a public-works construction company in Portugal. They happen to have a publishing branch – they publish regional newspapers – and wanted a national newspaper. Innovation Media Consulting, started in Spain, consulted on the editorial ideas and design before it launched. Even more than their knowledge or research of the market, they tried to create a newspaper based on their instincts and ideas that was totally different from anything else. The staff we hired is very young and capable of serious journalism, but with a lot of spirit, energy, and humor. That naturally found its way into the newspaper and because of that our audience is even younger than we initially thought.
The newspaper has about 55 or 60 people in the newsroom now. I'm the sole art director, though I didn't design the initial project. The graphic model was done by Javier Errea, who is the most famous Spanish newspaper designer now. He just won the Society for News Design's Lifetime Achievement Award at forty-three years old! In the last fifteen years that his studio has been going, they've probably been involved with most of the newspapers in Spain and Portugal.

Cover i, 7 October 2010

TLS-L: The design is obviously a critical part of the newspaper. To what degree did the staff have either design or press backgrounds which came together in its visual journalism?

NM: We have reporters and designers of different functions. My degree is in journalism, but I focused on design. In all the newspapers I have worked on, I've been asked as much to be an editor as a designer. Our newsroom at i is a total open-plan. We work in the same room without cubicles or dividers with zones designed for communication. In the center are the top editors and then spiralling out are the various news desks, designers, and photographers.

TLS-L: Is there a typical way an article is put together?

NM: An editor or reporter decides there is going to be a story about something. They would then come and speak to one of the designers about what they're going to have for the page. We have our own jargon for types of stories or design elements to make it faster. That's pretty standard. The thing we do that's a little bit different is how we start a page. Throughout the course of a day we change it a million times, not only because an article comes in longer or shorter, we change it because somebody has a new idea. There are five designers, one design editor, and myself for the design portion.

Cover i, 26 July 2010

TLS-L: And you have 4 sections which are not at all based on traditional newspapers...

NM: i is 25 x 35 cm (9 8/10” x 13 8/10”) x with 48, 56 or 64 pages. It starts with ‘Opinion’ on the first four pages to get you thinking. The following short section ‘Radar’ is all the news you need to know from the last 24 hours in different formats: a few briefs, a portion of quotations, a photo that tells a story by itself, an info-graphic that has no text accompanying it. The big ‘Zoom’ section is more in depth, more analytical, with longer format, bigger stories, mostly two-page spreads. At the end we have a section called ‘Mais’ (meaning 'more') which has culture, sports, and lifestyle. We don't have this feeling that we need a 'national' or 'international' section with a set number of pages or stories with a certain length, the editing is much more fluid. Although we have developed some habits over time, nothing is set in stone. It changes from one hour to the next, making it harder to work but producing a better result. For some newspapers, it’s a way forward: to be more aggressive, not just in reporting, but in the way we think about how we report.

TLS-L: You must hear people talking about the decline of the traditional newspaper all the time?

NM: I see what's happening but I don't believe it. I think there are a lot more to come. They're going to change, they have to change, but it's good change. Obviously the internet is not going anywhere. We talk about it a lot in the industry. Everybody has different points of view and every couple of months there is a prevailing strategy, idea, or criticism. News used to be a printed newspaper – it's not anymore – but a newspaper isn't necessarily an online thing. I read the online version of the New York Times all the time in Lisbon because you can't buy it (you can only get the International Herald Tribune), so I read it in the morning before I go into work, I read it during the day.

Cover i, 19 June 2010

TLS-L: Yet in a traditional newspaper you find things you wouldn't otherwise read.

NM: When I go online I read a lot of stories because there's little investment in clicking a link, if a headline caught my eye, or an illustration. Funnily enough, now that I’ve been reading the New York Times on printed format here these last days, I find it really strange to navigate as an object.

TLS-L: Can you give our news team any advice?

NM: A good newspaper should have texture and a feeling of some immediacy. Try to highlight the liveness of it. Save yourself one part each time and only do it in the last thirty minutes so you have no idea what it's going to be. Desperation is a reality of newspapers!

– Interview by Latitudes. Edited by Greg Barton.

+ images of i covers here.
Stacks Image 39

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