Longitudes

'Mataró Chauffeur Service' – Return journey London-Portsmouth-(ferry)-Santander-Barcelona-Mataró

Return journey: London to Portsmouth, 24h ferry sailings to Santander, and the last 700km from Santander–Barcelona–Mataró.

Leaving London...
The GPS tells us that after 140km we are nearby Portsmouth...
Waiting to check in with Brittany Ferries, to get our car ID and our cabin keys...

Cap Finistere ferry...
24h later...sunshine in Santander

making our way towards Bilbao...

Refueling...

Paying at the toll point...

Nearing Zaragoza...

700km later...nearing Barcelona (were Latitudes got dropped off).

All images: Latitudes | www.lttds.org

'Mataró Chauffeur Service' - Day 6 & 7 – Festival opened

More views of Latitudes' space at Tate Modern Turbine Hall bridge during the 3-day festival No Soul for Sale. The organisers estimated 50,000 visitors would come during that weekend, but in the end 93,000 people came through Tate.
 
Customised number plate: MCS 2010 (Mataró Chauffeur Service 2010)
below: Martí Anson - 'Mataró Chauffeur Service' - Latitudes - No Soul for Sale - Tate Modern - 14–16 May 2010


Installation view of Latitudes' space at Tate Modern Turbine Hall.

Screening space inside the car: showing films by artists Bik Van der Pol, Marjolijn Dijkman, Jan Dibbets and Christina Hemauer & Roman Keller, as well as a series of ‘making of’ featurettes produced as part of ‘Portscapes’ the Latitudes-curated commissions series commissioned by the Port of Rotterdam with support from SKOR throughout 2009.

Visitor looking at publications and the slideshow with images of the journey from
Barcelona to London (via ferry Santander-Portsmouth).


Martin Creed and his band playing in the Turbine Hall.

All photos: Latitudes | www.lttds.org

'Mataró Chauffeur Service' - Day 5 – Opening of 'No Soul for Sale-A Festival of Independents', 14–16 May, Turbine Hall, Tate Modern

Website 'No Soul for Sale' – www.nosoulforsale.com

NO SOUL FOR SALE’ is an initiative of the artist Maurizio Cattelan and curators Cecilia Alemani and Massimiliano Gioni. The first edition took place in New York [40° 30’N, 45° 1’N], between 24–28 June 2009 in the former Dia Center for the Arts. Then it gathered over 30 not-for-profit organisations, artists’ collectives and independent enterprises from Reykjavík, Berlin, Milan, Los Angeles, Hong Kong, Trinidad amongst others.

Latitudes' space during the New York edition of 'No Soul for Sale', 24–28 June 2009

For the New York edition Latitudes invited the Brooklyn-based artist group The Bruce High Quality Foundation to conceive its office-scenario, which incorporated the ‘ruins’ of an abandoned 1983 Burger King facility on Governors Island. www.nosoulforsale.com

Map of the 70 participating organisations

View of the Turbine Hall, 14 May 2010

The London edition coincides with Tate Modern's 10th Anniversary celebrations. Latitudes, the only Spanish organisation, has invited Catalan artist Martí Anson (1967) to set up their temporary office. In response to the need to travel to London, Anson proposed to set up his own company, ‘Mataró Chauffeur Service’ (in honour of his home city) and drive the curatorial duo from Barcelona to London and back.

View of Latitudes' space in the 'bridge' area in Turbine Hall

Registering his employment as a driver, designing the livery of the single vehicle fleet and his uniform, and the journey to and from Tate Modern (including the ferry sailings from Santander to Portsmouth and back) all form a part of the project. The car is parked up for the weekend alongside a ‘typically Spanish’ picnic scenario of camping chairs, table and parasol.

View of Latitudes' space

Organisations taking part in No Soul For Sale include: Alternative Space LOOP (Seoul), Arrow Factory (Beijing), Arthub Asia (Shanghai/Bangkok/Beijing), Artis - Contemporary Israeli Art Fund (New York / Tel Aviv), Artspeak (Vancouver), Artists Space (New York), Auto Italia (London), Ballroom (Marfa), Black Dogs (Leeds), Barbur (Jerusalem), Capacete Entertainment (Rio de Janeiro), casa tres patios (Medellín), cneai= (Paris-Chatou), Collective Parasol (Kyoto), Dispatch (New York), e-flux (Berlin), 220 jours (Paris), Embassy (Edinburgh), Filipa Oliveira + Miguel Amado (Lisbon), FLUXspace (Philadelphia), FormContent (London), Galerie im Regierungsviertel/Forgotten Bar Project (Berlin), Green Papaya Art Projects (Manila), Hell Gallery (Melbourne), Hermes und der Pfau (Stuttgart), i-cabin (London), Intoart (London), K48 Kontinuum (New York), Kling & Bang (Reykjavík), L'appartement 22 (Rabat), Latitudes (Barcelona), Le Commissariat (Paris), Le Dictateur (Milan), Light Industry (New York), Lucie Fontaine (Milan), lugar a dudas (Cali), Mousse (Milan), Museum of Everything (London), Next Visit (Berlin), New Jerseyy (Basel), Not An Alternative (New York), no.w.here (London), Oregon Painting Society (Portland), Or Gallery (Vancouver), Post-Museum (Singapore), Para/Site Art Space (Hong Kong), Peep-Hole (Milan), PiST/// (Istanbul), PSL [Project Space Leeds] (Leeds), Rhizome (New York), Sala-Manca & Mamuta (Jerusalem), San Art (Ho Chi Minh City), Scrawl Collective (London), Studio 1.1 (London), Suburban (Chicago), Swiss Institute (New York), The Mountain School of Arts (Los Angeles), The Royal Standard (Liverpool), Thisisnotashop (Dublin), Torpedo - supported by the Office for Contemporary Art Norway (Oslo), Tranzit (Prague), Viafarini DOCVA (Milan), Vox Populi (Philadelphia), Western Bridge (Seattle), Western Front Society (Vancouver), White Columns (New York), Y3K (Melbourne), 2nd Cannons Publications (Los Angeles), and 98 Weeks (Beirut).

'Mataró Chauffeur Service' has been generously supported by:

Sponsorship-in-kind by:
Tate Modern, Turbine Hall – Admission Free
14 and 15 May 2010, 10:00 – Midnight
16 May 2010 10:00 – 18:00
For information number please print +44 (0)20 7887 8888

'Mataró Chauffeur Service' – Day 4 – Installation at Tate Modern Turbine Hall





Installation of the BMW at Tate Modern Turbine Hall bridge by the great technical team that came to help + info...

Tomorrow Thursday 10am opening of 'No Soul for Sale'!

'Mataró Chauffeur Service' – Days 2 and 3









Journey in the Port Aven ferry from Santander to Portsmouth followed by drive from Portsmouth to London and car pick up by BMW technicians + info…


Tomorrow installation day at Tate Modern Turbine Hall…



'Mataró Chauffeur Service' – Day 1

Images of the journey from Barcelona to Santander (via Zaragoza, Logroño and Bilbao) to take the ferry to Portsmouth, UK. + info...

Artículo en abc.es sobre el 10º aniversario de Tate Modern y el proyecto 'Mataró Chauffeur Service' de Martí Anson en colaboración con Latitudes

Link al artículo aquí. Extracto del texto de Javier Díaz-Guardiola publicado en la web del ABC.es, 6 Mayo 2010:

"Un taxi de ida y vuelta"
El evento, de carácter gratuito y abierto a todo el mundo, iniciativa del artista Maurizio Cattelan y comisariado por Cecilia Alemani y Massimiliano Gioni, llevará por nombre «No Soul for Sale. A Festival of Independents», y entre los más de sesenta espacios de arte independientes convocados (de White Columns de Nueva York a e-flux de Berlín o la Mountain School of Arts de Los Ángeles) habrá participación española, y no nos referimos a su director, Vicente Todolí.


Así, la oficina curatorial Latitudes colaborará con el artista catalán Martí Anson, que, con el proyecto «Mataró Chauffeur Service», se convierte –convenientemente dado de alta y pertrechado como tal– en taxista, para trasladar su coche tuneado como un Spanish cab hasta Londres y empleando la Sala de Turbinas como aparcamiento del mismo. Durante los días que dure el festival, el vehículo se transformará en sala de proyecciones de los vídeos de creadores como Jan Dibbets, Roman Keller o Bik van der Pol, con los que ha trabajado Latitudes. La ruta del viaje y sus andanzas pueden seguirse en el blog http://lttds.blogspot.com Es su particular manera de celebrar estos últimos diez años que serán analizados este fin de semana en las páginas de ABCD."

Newsletter#23 – May 2010

Newsletter in English | Newsletter en Español

This month Latitudes and Martí Anson will participate in 'NO SOUL FOR SALE – A Festival of Independents' with the project 'Mataró Chauffeur Service' taking place at Tate Modern's Turbine Hall, 14–16 May, London, UK + info...

Between the 20–23 May Max Andrews's of Latitudes will participate in 'The Falmouth Convention', taking place at various venues around Cornwall, UK + info...

Check Latitudes' web www.lttds.org for further info
Facebook page here
Flickr photosets here
Previous newsletters click here
Youtube Latitudes Channel

'Mataró Chauffeur Service' – graphic identity of the project

Latitudes is soon participating in the London edition of 'No Soul for Sale – A Festival of Independents' which will take place in the Turbine Hall in Tate Modern, from 14–16 May, coinciding with the museum's 10th Anniversary celebrations.
In response to the need to travel to London, Mataró-based artist Martí Anson (1967) has proposed to set up the company “Mataró Chauffeur Service”, and drive Latitudes from Barcelona [41º 23’N, 2º 11’E] to London [51°30′N 0°7′W] and back. Legally registering his employment as a driver, designing the livery of the single vehicle fleet and his uniform, and the journey to Tate Modern and back (including the ferry journey Santander–Portsmouth) all form a part of the project.
Here we present the graphic identity of Anson's chauffeur service, designed by the artist in collaboration with Barcelona-based graphic designer and publisher ferranElOtro.


We are very pleased to announce that the car has been kindly provided by BMW.
And here is our chauffeur...
And last, but certainly not least, we would like to thank the generous support of the Institut Ramon Llull, the SEACEX (Sociedad Estatal para la Acción Cultural Exterior), the Institut Municipal d'Acció Cultural of the Ajuntament de Mataró, Galeria Toni Tàpies, Barcelona, as well as thanking the in-kind-sponsorship provided by Loreak Mendian.

Poster for 'No Soul for Sale: A Festival of Independents' Turbine Hall Tate Modern, London, 14-16 May and mention in 'The New York Times' (22 April)

Above Latitudes' poster for 'No Soul for Sale' (see posters by other participants here).

The project was briefly mentioned in Carol Vogel's article 'Inside Art' in The New York Times last Thursday (scroll down until you find the heading 'Tate Modern Free-for-All').

"...The Spanish artist Martí Anson will drive two curators, who make up the collective Latitudes, from their base in Barcelona to London by taxi and park inside Turbine Hall. “That will be their space,” Mr. Gioni said. Mr. Anson has designed the car and his chauffeur’s uniform."

Anson will be give a talk on Friday 14 May, 2.30–3pm

Related info:

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Latitudes | www.LTTDS.org (except when otherwise noted).

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Founded in 2005 by Max Andrews and Mariana Cánepa Luna, Latitudes is a curatorial office based in Barcelona, Spain, that works internationally across contemporary art practices.

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