Tue, Oct 30 2012Below Max Andrews' frieze review on the exhibition 'Utopia is possible. ICSID. Eivissa, 1971' currently on show (on view until 20 January 2013) at the Museu d'Art Contemporani de Barcelona (MACBA). An interesting follow up is Ethel Baraona Pohl's review on Domus (published 15 October 2012) which is accompanied by a lot more photodocumentation presented in the exhibition.
 Instant City, 1971. Col·lecció MACBA. Centre d'Estudis i Documentació. Fons Xavier Miserachs
‘This will be an ICSID Congress only 10 metres from the sea,’ read 
the welcoming Bulletin of the Seventh Congress of the International 
Council of Societies of Industrial Design in 1971. ‘The environment, the
 climate and the sea bathing will act as a stimulant to the general 
business of the Congress.’ As 1,500 delegates registered at the 
ziggurat-like hotel venue in northern Ibiza, the more adventurous made 
their way to
 Instant City, an inflatable camp below on Sant 
Miquel bay. Three days of meetings, debates, performances and partying 
were to follow –a professional design conference that was also a 
beach-side experiment in leisure and the creative potential of 
industrial plastic. The exhibition ‘Utopia is Possible’ was not only 
significant as an exercise in advocating the pioneering importance of an
 interdisciplinary festival that predated the better-known Encuentros de
 Pamplona’ (Pamplona Meetings) the following year – both all the more 
astonishing as Spain remained under the grip of dictatorship until 1975 –
 but also (and following a sprawling exhibition about the latter 
at Madrid’s Museo Reina Sofía in 2009) as a corollary of the emergence 
of curatorial and exhibition history as legitimate fields of 
study, as exhibition.
‘Utopia is Possible’ remembered and celebrated an event that evoked a
 meltdown of academia, inflatable architecture, cinema, Catalan artistic
 vanguardism and countercultural ceremonies – part ‘Exploding Plastic 
Inevitable’, part technology enthusiast craft convention. Through 
teeming type and handwritten correspondence arranged in vitrines, 
hundreds of photographs, technical notes and newspaper reports – as well
 as four projections showing archival footage and a dozen monitors 
presenting newsreels and newly-made interviews with those involved – it 
revealed a project that clearly had a life-changing impact on those who 
experienced it. ICSID 1971 championed liberal social innovation and 
user-generated content. ‘This is an “open” congress’, declared its 
introductory statement, ‘a new experience […] for the first time the 
congress members will be able to participate to the utmost […] this is 
YOUR congress.’ The proceedings in the hotel comprised ‘Speaking Rooms’ 
with themes proposed by delegates, 65 talks including ‘The House Style 
of the Netherlands railway’,‘What We Are Doing in the Belgrade School of
 Design’, and ‘Basic Design with Computers’ – the latter led by the 
pioneering Centro de Cálculo (Computing Centre), a collaboration between
 Madrid’s Complutense University and IBM.
Down by the beach, meanwhile, the participation was of a somewhat 
different order – kinetic sculptural events with air, water, fire and 
food. Josep Ponsatí collaborated with members of the Grup Obert de 
Disseny Urquinaona (Urquinaona Open Design Group), who themselves 
collaborated in the pop-style signage of the congress, which was 
replicated in the show’s exhibition design. They tethered 
together 12 pairs of huge air-filled white plastic pillows that floated 
out over and on the bay like a giant flower. Vacuflex-3 (1971) 
by Antoni Muntadas and Gonzalo Mezza is a portable sculpture in the 
form of a 150-metre flexible plastic pipe which, with teamwork, can be 
variously carried around, used to spell out words on the sand (‘LOVE’, 
‘LAND’, ‘HERE’) or floated on the sea. The opening dinner took the form 
of a multi-colour ritual orchestrated by Antoni Miralda, Jaume Xifra and
 Dorothée Selz; masked performers and diners wore green, red, blue and 
yellow cloaks, and feasted on similarly coloured paella and wine.
Yet Instant City took such multi-coloured experiences to 
architectonic dimensions, and it remains the ideological and pictorial 
emblem of the congress. Architecture students Carlos Ferrater and 
Fernando Bendito had persuaded architecture professor José Miguel de 
Prada Poole to transform their idea of inflatable student accommodation 
into reality. What resulted was a global manifesto for a new way 
of living intended to embrace the ‘nomadic and mobile’ values of 
impermanence and flexibility. Following publicity in colleges and 
magazines around the world, scores of volunteers came in the weeks 
before the congress to collaborate in stapling together a pop-up plastic
 community. Instant City was the backdrop to some of the exhibition’s 
most striking images, of bemused locals in traditional dress watching 
bearded design hippies building something between Hélio Oiticica’s 
‘Penetrables’ and Maurice Agis’s ill-fated Dreamspace V (an 
inflatable environment that killed two women when it broke free from 
moorings in 2006). And although the taste of Utopian living was 
evidently challenged by the whiff of residing in sweltering polytunnel 
tentacles with too few toilets, it also inspired some soaring prog rock 
poetry that, perhaps more succinctly than any other words in the 
exhibition, gave a blast ofthe elaborate techno-paganism which must have
 blown minds at this extraordinary Congress. ‘Green cornfields alongside
 Instant City / Awaken to Ibizan sunrise’, read a typewritten sheet 
alongside module construction diagrams. ‘We are children of the future /
 Born into the paleo-cybernetic age / our minds extended electrically 
through the video sphere.’ 
‘Utopia is Possible’ offered a timely pre-history of participatory 
practice from a Spanish perspective and, against the backdrop of 
contemporary funding cuts, an object lesson in artistic solidarity and 
internationalism against the odds. 
– Max Andrews
 (Originally published in Frieze, October 2012, Issue 150)  
 Antoni Muntadas and  Gonzalo Mezza Ceremonial and  Vacuflex-3, 1971.  
Related materials:
- Video where participants' discuss their experience here 
- Tour of the exhibition by exhibition co-curator Teresa Grandas, here (both in Catalan)
- Latitudes' writing archive 
 
  2012, architecture, Barcelona, congress, design, event, knowledge exchange, MACBA, Max Andrews, modes of assembly, participation, performance, Reviews